Octane Evolution

So how did it all begin?

…Having spent my youth wild and free, I eventually ‘fell into’ the skincare industry. Before long I was involved in several high presence salons dotted around the major cities. My partners and I soon decided we should have our own naturally derived skincare range. I willingly, curiously, and if I’m honest, quietly (let’s not tell my mates) became the Guinea pig for all manner of potions, salves, oils and creams that were brought home weekly from the factory. Clumsily packaged in odd containers with mysterious codes and numbers haphazardly written on them, I’d try them out. “Too gritty” I’d report, or “too smelly”, or memorably “why does this have the colour of slime?”…

The process was long, and although the results, condition and feel of my skin gradually improved there were definitely many failures along the way... And one man who had a crash course in skin appreciation. It is our largest organ, like it or not gents.

I then spent time covertly observing our many salon customers, generally women, go in and out of the stores, (sounds dubious, but it was above board, really). They looked relaxed and fresh after their treatments, and filled bag after retail bag with skincare products from our salons’ retail lounges. During my observations it was a rare sight to see a male walk into a salon, let alone buy something for himself.…and then it hit me!  Men do want to look after themselves, want to take care of their skin, but the whole salon, retail experience was completely tailored to women!……